The digital revolution that has been sweeping over the world of retail and marketing continues to evolve, with sophisticated solutions emerging to address constantly changing consumer behavior.

Most prominently, more consumers are bypassing brick-and-mortar shops in favour of ecommerce platforms, rapidly accelerating a trend that had been playing out for many years.

“These abrupt shifts have left many retailers scrambling to effectively serve customers through other channels. Digital-first and omnichannel retailers have pivoted more easily, but retailers that prioritized physical stores and face-to-face engagement over omnichannel strategies have struggled to respond,” said consultants at McKinsey.

However, the rapid shift to ecommerce is not the only trend marketers have to contend with. Social shopping – where consumers research products on social media before making a purchase – is also becoming increasingly popular. According to e-commerce agency Absolunet, around 30% of consumers said they would shop directly through social media platforms such as Facebook or Instagram.

Shoppers are also craving more personalized offerings. In response, brands have been working to customize the customer experience based on individual preferences, interests, and behavior by leveraging digital solutions such as machine learning.

We believe that change has become the defining characteristic in today’s business environment. In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients to become unique, irreplaceable, in control and ahead is our purpose. But in our network, we all share a common ambition: to help our clients to be and remain the leaders they want to be, to Lead The Change.